Adwords: A Google creation

AdWords from Google is a flagship product that offers pay-per-click (PPC) advertising. This application allows you to create and run ads for your business, quickly and simply, with just a few easy steps. If you have any concerns about your budget, such as whether you have enough money to pay for ads, then consider AdWords, which requires you to pay only when someone clicks on your ads. With many different formats offered by Google, such as text, image and video ads, you can easily track your ad performance using the reports available located in your “My Account.” There will be no minimum monthly charge from AdWords, just a nominal activation fee of $5. If someone searches Google with key words that pertain to your business, then your ads would display. Ads appear under “Sponsored links” in the side column of a search page and may also appear in additional positions above the free search results upon different searches. The reason ads are placed in these positions is to gear your advertising toward people who are interested in your business. However, you can also choose to display your ads on content sites in Google’s network or you can choose the exact content placements where you'd like your ad to appear. You even have a further option by letting contextual targeting match your keywords to your content. Contextual targeting is free to the user and may work best because it’s computer generated and can easily decipher through files targeting more people then the user.

The AdWords interface is compatible with FireFox 3.5, Google Chrome, Safari 4 and Internet Explorer 8. These browsers work best with AdWords. AdWords is available in 44 languages. The user can change the language in which he/she views account pages at any time on the “Account Preferences” page under his/her “My Account” tab when the he/she are logged in. Unlike so many other display ads Google AdWords launch in minutes. There are three simple steps: sign up, create a campaign, and enter your billing information. The timing of the posting of your ads depends on the payment method you choose. If you select credit card billing, your ads can run immediately. If you chose bank transfer, your ads won't run until the first payment arrives. There are criteria that determine where your ads will be placed. Ad Rank differs for your keyword-targeted ads, depending if the ads will appear in Google search network or content network.

AdWords is a wonderful way for small businesses to create visibility worldwide. Using Google’s network is an advantage to any individual or company seeking to gain leverage outside of its boundaries. With the ease of uploading ads and reasonable cost, Google ads are the most efficient way to go. As we know, Google is one of the leaders in innovation, and to link with it is a smart move. I feel using Google AdWords is a great move for any company or organization.

Climate change and PR

Climate change continues to be one of the main conversations in public relations. According to James Hoggan in his book “Climate Cover-Up: The Crusade to Deny Global Warming,” public relations firms have been hard at work, using a number of tactics to insure that climate change remains a debate. In these current times, we see practitioners of public relations using the tactic of hiring experts to debate scientific facts published in peer-reviewed, journals according to Hoggan. However, the backlash to hiring these experts are that they cant support their claim scientifically. I agree with Hoggan that more has to be done to be more effective, but done in a way that it would be more beneficial to climate change to create a positive response from general public overall. Hoggan also speaks that by far the most frustrating tactics used by PR firms are to systematically dissect all reputable conclusions on climate change to emphasize that there is not 100 percent certainty that global warming is occurring; therefore, we shouldn’t do anything about it. That causes a problem, which creates a chain of events with an end result of nothing happening. People tend to believe the scenario, not the facts, as framing suggests, which makes public relations practitioners go back to the drawing board to find a more strategic way of communication this issue effectively.

Framing

Framing, according to Dr. Frank Luntz, author of “Words That Work: It’s Not What You Say, It’s How People Hear,” brings many answers to today’s society and how we think. Luntz states that sometimes it’s not what you say that matters, but what you don’t say, I often find this case in everyday life. Take, for instance, the use of the words “black people” and “white people” or to “blacks” and “white.” And many others prefer to these terms “African American” rather than “Afro-American” as an option. Many “black” in this country are not American the trick is finding out how people see themselves. It’s interesting how we respond to particular things in a certain manner, and because of that I have learned that the truth is not what we always seek. Chris Mooney, author of “Breaking The Frame,” suggests that “If the facts don’t fit the frame, it’s the facts that are rejected, not the frame,” according to the FrameWorks Institute. Well, we may be concerned about the truth the issue is what we perceive as the truth. Are. We use emotions to make sense of the world, and many choices are influenced by our emotions. Framing is all around us everyday; deciphering through it, however, is not so easy. I like how Walter Lippmann puts it. He says that “people use mental shortcuts to make sense of the world,” which suggests that “we define first, then see.” If we can connect new information with already stored information of the world through cues then we sometimes undermine ourselves. Frames allow us to forget certain information and to invent other details because it’s the frame that is now effective in our mind. We have to be careful of framing because its’ not always good and can lead one to no action. I will be more careful as to what is being presented to me and try my best to make the right decision on how I truly should respond, not how someone wants me to respond.

The Tipping Point By Malcolm Gladwell

In The Tipping Point by Malcolm Gladwell, he talks about how little things can make a big difference. Gladwell’s main argument is that there is a multiplicity of patterns and factors that are at play in every trend captured, learned and displayed. If one is looking from the perspective of fashion to the spread of communication all the way to TV shows, it’s like a disease the pattern is seen in every phenomenon. This book allows us to know how and why change happens quickly and unexpectedly as it does. The book explorers why word-of-mouth is so powerful. Why do teens smoke in greater and greater numbers, when every one knows that cigarettes kill? Gladwell says ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. I agree with the author,. "The Law of the Few contends that before widespread popularity can be attained, a few key types of people must champion an idea, concept or product before it can reach the tipping point." Gladwell describes these key types as Connectors, Mavens and Salesmen. He says that if individuals representing all three of these groups endorse and advocate a new idea, it is much more likely that it will tip into exponential success. When I look around I see trends come and go. As I remember, before skinny jeans became popular for all men, it was unpopular or “gay” to wear. As time progressed, I saw “Lil” Wayne, the rapper, wear some white skinny jeans. And then they were the thing to wear This confirms my the idea about the tipping point of an idea, or fashion, etc. “Lil” Wayne was the connector and indirect salesman for skinny jeans. I feel Malcolm Gladwell did a great job in helping the reader and me understand the power of a domino effect that any one thing can have.